The Autopsy Reports
A running record of SEO's premature funerals, performed by people who will confidently declare it dead again next quarter.
AI Overviews Killed SEO. Again. For the Ninth Time.
Google put an AI summary above the search results, and somewhere a consultant is already renaming their LinkedIn headline to "Generative Engine Optimization Strategist."
10 Times SEO "Died" and Somehow Kept Its Job
A definitive, deeply unnecessary timeline of every update, algorithm, and hot take that was supposed to finally end search engine optimization.
A Brief History of People Being Wrong About SEO
Since 2003, an entire cottage industry has thrived on predicting the death of the thing that pays its invoices. Here's how that's gone.